Hello Mr. Charriol. It is very nice to meet you again in Dubai. You flew to the Emirates to take part in the Leaders in Luxury conference. Tell me, please, what is luxury, in your opinion?
Luxury is the ability of every person to fulfill their dream.
Your brand was created just over 25 years ago and is still family-owned. What are the challenges facing luxury brands today?
Today, all our customers are affected by the financial crisis. Even the richest of them are in no hurry to buy another luxurious thing for one simple reason - they already own a certain set of watches, expensive pens, jewelry, costumes, houses, cars, yachts. The main challenge for manufacturers of luxury goods, in my opinion, is the ability to remain visible in all markets and find opportunities for quick recovery after the crisis. For example, Charriol brand is currently represented in 78 countries of the world, and our products are sold in more than 3200 points of sale, 485 departments of large international department stores and 88 company boutiques. You understand that.
What is your opinion on the potential of the luxury market in the Middle East?
The potential of the Middle East luxury market is perhaps the highest in the world. I think he will continue to remain so, as in this part of the world there are many wealthy people who have the time and the means to indulge themselves.
Please tell me when and how did you decide to start producing perfumes under the Charriol brand?
I grew up in Provence and all my life I dreamed of conveying the aromas of the famous meadows and herbs of this corner of France in perfume. It so happened that the release of our first branded perfumes was dedicated to the 25th anniversary of the Charriol brand in 2008. In my opinion, we got an original branded duet of fragrances for men and women of the same name. The luxurious feminine fragrance of Charriol Pour Femme opens with notes of juniper berries, orange and mango. In the heart is Somali incense, tropical jasmine flower, orchid. At the heart are chords of ambergris and patchouli. The round shape of the bottle emphasizes the elegance and sophistication of the perfume, and the golden cap in the shape of a crown is decorated with colored gemstones. Men's fragrance Charriol Pour Homme reflects men's charisma and begins with notes of pear, lemon and green tea leaf. At the core - rose, calendula, lavender. Base notes are cedar, amber and musk. Crowned Square Bottle
n silver lid. Charrilol Perfume is packed in wooden gift cases. Therefore, in addition to luxurious content, they also boast a noble shell.
And the last question, what would you like to wish to those who want to try their hand at the luxury market, as well as our readers on the eve of the New Year and Christmas?
We must always remain optimistic. Even in the most difficult times, the Earth does not stop spinning, and the taste for luxury is inherent in every person. Therefore, for young professionals who want to say their word in the luxury market, I want to be prepared for the challenges.
As for your readers, first of all, I want to say that I have a special attitude to Russia, the countries of the former Union and to all Russian-speaking customers. I believe that they are one of the main consumers of luxury goods in the world. Therefore, I wish all Russian readers and customers success and prosperity in the New Year. What we produce annually depends to a large extent on their well-being.
Thanks for the conversation, Mr. Charriol. I wish you a merry Christmas and a happy New Year.
