Whatever jewelers come up with, in the spring and summer, all jewelry becomes brighter, larger and more colorful. Even gold loses its natural yellow shine and delights fashionistas and fashionistas with its white, pink, chocolate and even purple shades. Diamonds, precious and semiprecious stones are simply dazzling and suppressing with their impressive size.In the spring-summer decorations of this season, distinct ethnic motifs are traced. Designers quite boldly combine leather, wood, lace with gold, silver, pearls and gems. And there is no need to talk about the diversity of forms. Here everything is from classic collections “a la 19th century” to names carved from solid gold platinum, decorative keys from nonexistent locks on massive chains, necklaces and beads, bracelets, earrings and rings. The choice is endless. Any budget.
"I dream of becoming so original as to be inimitable."Farah Barakat - on the path to excellence
She is young, talented and beautiful. But not only this makes Faro Barakat different from many others. At that tender age, when girls indulge in dreams of the future, young Fara already has her own jewelry brand Farah Jewelery, which was favorably received in the jewelry market of the Emirates.
The rising "star" told us about what was most important to her.
About your roots
"I grew up in a family of hereditary jewelers and was brought up in an atmosphere of love for this beautiful art. My grandfather and father were one of the first jewelers in the Emirates. A few decades ago they opened jewelry production, which still works today in the Jebel Ali Free Economic Zone, and several shops in Abu Dhabi and Dubai.
The experience gained over many years and the acquired skills have become for me the starting point in choosing my own career. Therefore, after graduation, I went to Italy, where I received two diplomas: a jewelry designer and a gemologist.
About your jewelry brand
“The Farah Jewelery brand belongs to the elite category: we create jewelry from gold of various colors using high-quality diamonds and other precious and semiprecious stones. We have developed our own methods for selecting materials, creating designs, manufacturing and presenting jewelry. Each jewelry passes a long way from an idea to realization, turning into a unique little piece of jewelry art. "
About customers
“Our main clients are girls and young women. Girls, most often beautiful and courageous, who know how to show themselves and are not afraid to be in the spotlight. They value our innovative ideas. Another group is young women over thirty, with a good, mature tasteful, feminine and sophisticated.
Recently, we started working on a line for men. To win men's hearts, we had to plunge into the world of technology, sports, mobile phones and gadgets in which they live. The result was an interesting collection of mobile phones, car keys, buttons and cufflinks, each of which is custom-made. We are very proud that our ideas have been enjoyed by manufacturers of high-end phones with whom we have established close cooperation. "
About the opening of the first Farah Jewelery boutique
“The first Farah Jewelery boutique, which was recently opened at the Gold Souk indoor market in The Dubai Mall, was for me not so much a point of sale of brand products as a meeting place with my customers. It is very important for me to get the opinion of customers and listen to comments and suggestions. Such a "living" connection motivates me, gives me new ideas and inspiration. "
About plans for the future
“What I create for Farah Jewelery is a product of my self-expression as a creative person and designer. It may take a lot of time for my works to be understood and accepted by the market. But I’m sure that I will achieve my goal because everything that I do not do, I do with love and passion.I dream of becoming so original as to be inimitable
TeNo - the art of creating
At the junction of winter and spring, a unique jewelry store of the German company TeNo was opened in the specialized wing of the Gold Market of the Dubai Festival City shopping center. What is its uniqueness? And what can German jewelers offer the sophisticated Dubai audience? We addressed these and other questions to our brother and sister, the boutique owners, Stephanie and Jürgen Heinz.
Please tell me how many years your company exists?
The Heinz family business is already 60 years old, but the TeNo jewelry brand appeared relatively recently, only 10 years ago.
You opened your own boutique in Dubai, and where else can you find TeNo brand stores?
Today, 22 of our boutiques operate in different countries of the world. The most famous of them are in Los Angeles, Hollywood, Milan, and some other large cities. We still do not have our stores in Russia, but in the future we plan to fill this gap. The Russian market is interesting to us.
But, surely, among the fans and connoisseurs of your jewelry there are Russian clients?
Yes, we have many clients from Russia who come to rest in Baden-Baden. And by the way, these are middle-aged people - from 35 to 45 years old.
The design of your jewelry clearly shows national and medieval German motifs ...
Yes it's true. We really want to maintain the originality and recognition of our collections.
What materials do you use in your products?
This is mainly steel, as well as rubber, silver and gold leaf. As for the stones, these are diamonds, rose quartz and some other semiprecious stones.
Who owns the idea of using steel in jewelry? This is very unusual, but frankly and freshly ...
This idea occurred to our father. True, we are not alone. In the world today there are no more than five companies that also use steel in jewelry. It is worth noting that we love to combine different materials. Moreover, all the details in the decoration are removable, which allows their owners to constantly modify their appearance and shape, removing something or adding something. After all, it is as simple as assembling a children's pyramid or stringing beads. At TeNo, we allow every customer to be the creator of their own jewelry. After all, it is not necessary to purchase a new necklace or bracelet, it is enough to bribe the details, and to combine them differently each time. Today - you have an elegant style, and tomorrow - a sporty one, but TeNo jewelry will always be exceptional and perfect.
How much time is usually spent making one piece of jewelry?
It happens in different ways - from two months to six months. The longest “project” for creating a bracelet took two years from our masters. We take into account all modern fashion trends and try not to lose sight of them while working on new designs.
I want to wear your jewelry, they are as if alive ...
Probably because they are made with the soul. Thanks for the praise and be sure to check out TeNo to be the first to see the latest.
We wish you success and see you soon.
