UAE jewelry store chain invests $ 10 million in opening new outlets

Pure Gold Jewelers announces the opening of seven new concept stores in the United Arab Emirates, Kuwait and Oman.

Pure Gold Jewelers announced the opening of seven new conceptual jewelry stores in the UAE, Kuwait and Oman. More than $ 10 million was invested in new establishments.

The new stores are located at Al Ain Mall, World Trade Center and Yas Mall in Abu Dhabi, at the Sahara Center and Central Souk in the emirate of Sharjah, City Center Ajman (Emirate of Ajman), Al Kout Mall in Kuwait and at City Center Sur in Oman

New stores complement the network of 150 outlets in the Middle East and Asia.

Karim Merchant, CEO and Managing Director of Pure Gold Group, said: “We continue to invest in the future of the region’s jewelry business, believing that a growth trend is inevitable, despite the fact that the demand for world jewelry in the first three months of 2018 decreased by one percent over the first quarter of 2017. "

"Both the UAE and Kuwait are international luxury retail centers and incredibly important markets for us, in which we attract fans of gold and jewelry from around the world," he added.

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