THE INNOVATIVE SPIRIT AND TASTE FOR CHANGE ALWAYS DISTINCTED THE ADLER COMPANY. JACQUES ADLER HAS OPENED THEIR FIRST BOUTIQUE OF THE VIENNA OF VIENNA IN 1866 IN ISTANBUL, THEN CONSIDERED THEN BY THE MECK JEWELRY ART. The adventurous spirit and the original style lowered his reputation as a metro of precious business.
Today, the family business is successfully managed by a representative of the fourth generation of Adler. In an exclusive interview with our publication, hereditary jeweler Carlo Adler emphasized that "this fall the company sets the tone for the trends of the new season."
What distinguishes Adler from other eminent jewelry companies?
We were created at the junction of East and West, so we absorbed the cultural heritage of both civilizations. Our design is distinguished by a combination of graceful bends, clear shapes and lines, discreet brilliance of diamonds, juicy flow of gems and emphasized nobleness of gold. And, of course, innovative technologies. For example, the development of titanium. We offer sensuality, multiplied by desire and beauty! But, unlike many other jewelry companies, we try to set the tone, and not follow fashion trends. And therefore, throughout all 125 years of its existence, a symbol of bold elegance in high jewelry.
What inspires the creative thought of your jewelers?
All our masters are incredibly creative and energetic. Ideas are constantly circulating. For example, precious stones can tell the look and texture of a future product. Next is the artist’s intuition. Design fundamentals are being created. And the dream takes on a clear form. Then the drawing is translated into the language of jewelry. As a result, we get products from Adler that can turn the heads of ladies sophisticated in jewelry. The process itself is always a passion for adventure, but also a tremendous risk: jewelers risk every minute - the market is full of creative ideas. In the end, we remain at the forefront of the modern jewelry industry, and all this thanks to the experience and traditions of our creative workshop.
You have introduced a new trend for the use of carbon in combination with precious stones and metals.
And we are very proud of our innovations! First, we successfully introduced the tradition of the active use of titanium, wood and silk into jewelry. And literally not allowing their colleagues to come to their senses, they went to conquer new heights. The use of carbon is one of the most difficult tasks. This material has always been skeptical in the world of high art ... However, we were able to prove that its unique structure opens up incredible opportunities in the world of design. After all, carbon jewelry is practically weightless. But at the same time it has a deep color and unique contrasting shades and tints.
Where did you find this magical stuff?
Carbon, it is carbon - this is the sixth element of the periodic table. We use carbon fiber reinforced plastic. This is a new and modern material, very organic, pleasant to wear and with rare ductility. Our designers just love to work with him! And most importantly - quite avant-garde and unusual jewelry is obtained from it. For modern creativity - it's like a breath of fresh air! For example, during the holy month of Ramadan, our Eclipse collection, inspired by the moon phases and made of carbon, gold and diamonds, received special attention.
What are you ready to please fans and regular customers with?
Jewelry from the collection of My Fair Lady. The name speaks for itself! This is a dedication to the legendary Hollywood actress Audrey Hepburn. The flirty collection consists of gold earrings, rings and a diamond necklace framed by wonderful blue sapphires. The design of the gold pendants, earrings and rings from the Paradiso collection, also presented in the UAE, is inspired by legends about the mythical tales of Eden. And Julia’s iconic collection for our company, named after the first-generation fifth generation Adler, will appeal to those who are ready to appreciate the elements of the game in jewelry design.
What would you wish the readers of our magazine?
Be always loved and desired. After all, the main decoration of a woman is happy eyes and a radiant smile!
ADLER fully controls the creative process of creating jewelry: from the purchase of precious stones and the choice of design to exclusive sales in company boutiques and partner stores. Among the important aspects of the activity, jewelers name the concentration on the interests of each client and the pursuit of high quality standards that ensure the products from ADLER interest and attention of women around the world. In the UAE, ADLER jewelry is presented in the Istana boutique in the Gold Souk section of The Dubai Mall.