CH Carolina Herrera in Dubai staged an interactive show to celebrate the new Insignia handbag collection.
On October 30th, an interactive event organized by CH Carolina Herrera was held at INKED, Dubai, in honor of the new Insignia handbag collection, inspired by the brand's values and dedicated to its 35th anniversary.
The event participants were presented 6 interactive sets representing the physical embodiment of the key attributes of the brand - heritage, courage, sophistication, cosmopolitanism, lifestyle and joy of life. Each set is made in a unique style that frames the bag from the Insignia Collection. All products are handmade in the brand’s own leather atelier.
Throughout the evening, guests were entertained by DJ James Locksmith. At the event, the Insignia video campaign was also presented, which involved famous people in the region - Nur Arida, Asia Al Faraj, Dana Malkhas, Nataliya Shustova, Yana Bassam and Lina Al-Guti. Each character represented one of the six brand values.
After the video presentation, the performance of the Dubai singer and pianist Alexandra Krstic took place. She performed the classic song "Dream a little Dream of me" by Ella Fitzgerald, which inspired the design of the new Ella Insignia handbag.
