Russian beauty code

MAGERIT JEWELRY BRAND PRESENTED AT THE BASELWORLD 2016 EXHIBITION THEIR NEW COLLECTION, FOR THE CREATION OF WHICH MASTERS INSPIRED THE FAMOUS RUSSIAN BALLET “SWAN LAKE”. THIS BEAUTIFUL HISTORY HAS BEEN REFLECTED IN EACH PRODUCT OF THE HECHIZO COLLECTION, WHICH HAS BEEN REPRESENTED RECENTLY IN DUBAI AT THE BURJ AL ARAB HOTEL.
On the pages of our magazine we have repeatedly written about the special style of the Spanish brand Magerit. Founded in 1994 in Madrid, the company focuses on folklore, myths and legends of different civilizations and cultures, which are reflected in the design of jewelry. Their products are unique, as are the people for whom they are created. Brand - family. And not only because it is managed by brothers: Eduardo, Antonio and Daniel, but also because jewelry is created for the whole family - women, men, and children. Animalism is the most recognizable feature of their collections. Items are made of 18ct gold, and precious stones are carefully selected. The finest sculptural elaboration by hand of small details, combined with a shiny and matte surface, only enhance their attractiveness.

In their new Hechizo collection, the masters of the brand embodied the classic beauty of the Russian ballet Swan Lake. Of course, the main component of the success of the ballet is the music of Pyotr Tchaikovsky. But it is impossible to belittle the content, which for the second century has been stirring the hearts of people.

A touching story tells of the beautiful Odette, who fell victim to an evil spell and turned into a swan. Witchcraft can only be removed thanks to the love of a young man, but if the vow is broken, Odette will forever remain a swan.

The enchantress Odile, pretending to be Odette, does everything possible to captivate her lover, Prince Siegfried, and prevent them from being together.

It was Odile and Odette that became the main heroines of the collection. Designers wanted to embody the confrontation between light and darkness, innocence and passion, love and temptations in jewelry. Delicate, subtle and elegant forms of pendants, rings and bracelets, a variety of textures, the struggle of good and evil - all this is reflected in the game of metal and stones.

Fantasy helped the masters create a special world where dreams and reality are in perfect harmony, making this collection one of the most artistic to date.

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